Two capsules a day, and Focus does three jobs: attention that holds into the afternoon, a calmer head when the pressure's on, and less of the tiredness that has you reaching for coffee.
Long days at a desk? Cutting back on caffeine? Focus is for both.
Vitamin B5 for mental performance and tiredness, KSM-66 ashwagandha for stress, lion's mane and citicoline for a clearer head and sharper focus.
No caffeine, so no jitters and no 3pm crash.
* equivalent to ashwagandha root. ° equivalent to mushroom. KSM-66® is a registered trademark of Ixoreal Biomed Inc.
Focus that holds.
Attention that lasts the whole day, not just till lunch. Your brain sends attention signals with a messenger called acetylcholine, and it can't make it without vitamin B5.
Focus gives you a full day's B5, so the messenger keeps being made and your concentration holds through the afternoon instead of fading at three.
Calmer under pressure.
Ashwagandha helps your body cope with stress, and KSM-66 is the root extract behind most of the published human research on it. Root only, standardised, the same strength every batch.
A clearer head.
The mid-afternoon fog where you read the same line three times. Lion's mane is the mushroom people take for a clearer head, and the fruiting body, the actual mushroom, is where its studied compounds, hericenones, are found.
Focus uses a 10:1 extract of the fruiting body, 3,333mg of mushroom equivalent to a serving. Not mycelium grown on grain and sold as mushrooms.
Less tired, no crash.
Caffeine gives you energy now and then crashes a couple hours later.. Focus has no caffeine, so there's no crash and nothing keeping you up.
What it has instead is a full day's vitamin B5, part of how your body turns food into energy.
The brain's building material.
Citicoline does a second job. It's what your brain uses to make phosphatidylcholine, the main fat in the wall of every brain cell, so the cells doing the thinking have what they need to stay in repair.
Take it any time. Keep your coffee.
Morning or afternoon, with food or without, and late in the day without paying for it at night. Cutting back on coffee? Focus doesn't need caffeine to work. Not cutting back? There's no caffeine in it to double up.
Lion's mane mushroom extract (Hericium erinaceus), KSM-66® ashwagandha extract (Withania somnifera), capsule shell (glazing agent: hydroxypropyl methylcellulose), bulking agent (microcrystalline cellulose), citicoline sodium, vitamin B5 (D-calcium pantothenate), anti-caking agents (magnesium salts of fatty acids, silicon dioxide).
Two capsules daily with water, morning or afternoon, with or without food. Do not exceed the recommended daily intake.
Take it every day, not just the big ones. Nothing in Focus is a stimulant, so there's no hit to wait for; it's a routine, and routines pay out on consistency.
Food supplements are not a substitute for a varied diet and a healthy lifestyle. Not suitable for under 18s. Consult your healthcare professional if pregnant, breastfeeding, under medical supervision or on medication. Store below 25°C. Made in the UK.
50% OF PEOPLE HAVE PROBLEMS FOCUSING.
Stress and focus are the two you actually notice at a desk.
964,000
UK workers had work-related stress, depression or anxiety in 2024/25⁴
49%
Of UK adults say their attention span is shorter than it used to be³
Sources
³ King's College London Policy Institute, Savanta ComRes poll of 2,093 UK adults, 2021.
⁴ Health and Safety Executive, 2024/25.
2200mg
KSM-66 ashwagandha
Ashwagandha helps your body cope with stress. KSM-66 is made from the root alone and standardised, so every batch is the same strength. 2,200mg equivalent a serving, the extract most of the human research used.
3333mg
Lion's mane
Lion's mane supports your memory and brain. The fruiting body is the mushroom itself, where the hericenones are, and that's the part in here. 3,333mg equivalent a serving, not mycelium grown on grain.
150mg
Citicoline
Citicoline helps you focus and stay sharp. It's what your body uses to build phosphatidylcholine, the main fat in the wall of every brain cell.
6mg
Vitamin B5
Vitamin B5 helps support normal mental performance and helps reduce tiredness and fatigue. It's what your body uses to build the messengers your brain sends attention signals with. 100% of your daily need in a serving.
2200mg
KSM-66 ashwagandha
Ashwagandha helps your body cope with stress. KSM-66 is made from the root alone and standardised, so every batch is the same strength. 2,200mg equivalent a serving, the extract most of the human research used.
3333mg
Lion's mane
Lion's mane supports your memory and brain. The fruiting body is the mushroom itself, where the hericenones are, and that's the part in here. 3,333mg equivalent a serving, not mycelium grown on grain.
150mg
Citicoline
Citicoline helps you focus and stay sharp. It's what your body uses to build phosphatidylcholine, the main fat in the wall of every brain cell.
6mg
Vitamin B5
Vitamin B5 helps support normal mental performance and helps reduce tiredness and fatigue. It's what your body uses to build the messengers your brain sends attention signals with. 100% of your daily need in a serving.
Some of Focus turns up on day one and some of it takes weeks. Here's roughly when each part lands.
Citicoline is the one you might feel first. What you won't get is a stimulant hit, because there isn't a stimulant in it, so nothing spikes and nothing drops at three. The vitamin B5 starts today too, at 100% of your daily need.
Calmer and less stressed, as the ashwagandha builds. KSM-66 works on daily doses over weeks, not on the day you need it.
Sharper memory and clearer thinking. The afternoon fog where you read the same line three times, gone. Three o'clock comes and goes and you're still focusing.
67p a day. You get to five without reaching for a third coffee.
Focus x Ashwagandha
67p a day
Top-selling Lion's Mane Gummies
83p per day
Leading Mushroom Coffee
£1.31 per day
Classic Energy Drink
£1.37 per day
None. That's the point. Your coffee count stays yours, there's no crash built into the afternoon, and you can take Focus late in the day without paying for it at night.
A branded ashwagandha extract made from the root only and standardised to 5% withanolides. Standardisation means every batch is the same strength, and the branding means the extract in these capsules is the same one used in most of the published human studies on ashwagandha.
The fruiting body is the actual mushroom. A lot of supplements use mycelium grown on grain instead, which is cheaper and arrives with a large helping of the grain it grew on. Focus uses a 10:1 extract of the fruiting body: 3,333mg of mushroom equivalent in every serving, and no filler pretending otherwise.
A compound your body makes on its way to producing choline-based building blocks used throughout the brain. It's one of the most searched-for ingredients in this category.
Because attention runs on chemical messengers and B5 is one of the things your body uses to make them. Vitamin B5 helps support normal mental performance and helps reduce tiredness and fatigue, and a full 100% of your daily need fits in the same two capsules.
Morning or afternoon, whichever anchors the habit. With food or without, it makes no difference. The only rule is daily.
Yes. They share no active ingredients and do opposite shifts: Focus goes with the working day, Rest goes with the wind-down.
There's no stimulant in the formula, so there's nothing to feel in the first hour. Better you hear that now than get sold a buzz. Take it daily and let the routine do its work.
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